19 Proven Strategies For How to Increase Sales on Your Shopify Store
Got traffic but no sales on Shopify? Here’s why
Sometimes it feels like you’ve done everything right, but the sales just aren’t flowing. It’s not uncommon for Shopify store owners to experience this. The traffic is there, but conversions aren’t. Increase Shopify sales by implementing these tried and tasted marketing strategies to boost sales and attract more visitors
Reasons can range from unclear site navigation and targeting the wrong audience to technical blocks. Understanding these problems is the first step to increasing sales on your Shopify store.
- 19 Proven Strategies For How to Increase Sales on Your Shopify Store
- Got traffic but no sales on Shopify? Here’s why
- 1. Add Instagram and Facebook as sales channels
- 2. Add WhatsApp live chat to keep them shopping
- 3. Build Organic Traffic with a Great SEO Strategy
- 4. Build better product pages with text, images, and video
- 5. Capture new subscribers to nurture future sales
- 6. Create Dedicated Landing Pages
- 7. Develop email marketing campaigns that convert
- 8. Earn trust with great social proof and UGC
- 9. Get your customers into brand ambassadors
- 10. Invest in your social media marketing strategy
- 11. Integrate upselling and cross-selling tactics
- 12. Leverage SMS marketing for better engagement
- 13. Offer free shipping
- 14. Optimize the shopping experience for speed and mobile
- 15. Optimize your marketing with A/B testing
- 16. Pursue and showcase customer reviews
- 17. Personalize their experience
- 18. Target your ideal customers with paid advertising
- 19. Use wishlists to drive future purchases
- The little things that can make a big difference
1. Add Instagram and Facebook as sales channels
These platforms aren’t just social sites; they’re bustling marketplaces. By integrating them into sales channels, you can tap into their vast user base and sell directly, leveraging built-in trust.
2. Add WhatsApp live chat to keep them shopping
Questions can pop up anytime. Integrate your WhatsApp account with your store by installing the Shopify WhatsApp app to address customer queries. Offering immediate support can be the difference between a sale and an abandoned cart.
3. Build Organic Traffic with a Great SEO Strategy
Search Engine Optimization is like a compass that leads customers to your store. By optimizing product titles, descriptions, and website content with relevant keywords, you can rank higher on search engines.
Optimize for mobile first to enhance the user experience. With the Appigator Mobile app builder for Shopify, you can easily turn your store into an app.
This means when someone searches for a product you offer, your store can be their first stop!
4. Build better product pages with text, images, and video
The product page should be a mini-showcase. Clear images, detailed descriptions, and videos offer a 360-degree view, answering potential questions and reducing purchase hesitations. The more information and visuals you provide, the more confident buyers will feel.
5. Capture new subscribers to nurture future sales
Building an email list is like planting seeds for future growth. By capturing email addresses, you have a direct line to potential customers. Pop-ups, footer sign-up bars, or incentives like discounts can motivate visitors to join your list. This way, even if they don’t buy immediately, you can nurture these leads with targeted content and special offers, guiding them back to make a purchase.
6. Create Dedicated Landing Pages
Imagine guiding a visitor hand-in-hand to a product or deal. That’s what a landing page does. Tailored to specific ad campaigns or customer segments, these pages focus on a single action, reducing distractions and increasing the likelihood of a sale.
7. Develop email marketing campaigns that convert
An email isn’t just a message; it’s a key to your audience’s heart and wallet. Creating email campaigns with a mix of educational content, stories, promotional offers, and product highlights can maintain subscriber interest. Well-timed, relevant, and beautifully designed emails have the potential to drive significant traffic and sales.
8. Earn trust with great social proof and UGC
Think of User-Generated Content (UGC) as digital word-of-mouth. When prospects see real customers using and enjoying your products, it builds trust and validation. Encourage customers to share their experiences and photos, and feature them prominently.
9. Get your customers into brand ambassadors
Happy customers can be your brand’s loudest cheerleaders. With referral programs and loyalty bonuses, they’ll be motivated to spread the word, bringing in new potential buyers.
10. Invest in your social media marketing strategy
Social media is a bustling digital marketplace. Regular, engaging posts create brand awareness, and answering queries promptly builds trust. Platforms like Instagram and Pinterest are visual feasts, perfect for showcasing products. Remember, it’s not just about selling; it’s about creating a community around your brand.
11. Integrate upselling and cross-selling tactics
It’s like suggesting fries with a burger. When a customer selects a product, recommending complementary or higher-value items can boost the cart value. It’s about enhancing their shopping experience by showcasing the added value.
12. Leverage SMS marketing for better engagement
In today’s fast-paced world, SMS is direct and immediate. By sending personalized, timely messages about sales, restocks, or new product launches, you can catch potential buyers in their everyday lives. It’s like having a mini-billboard right in their pocket!
13. Offer free shipping
Everyone loves a good deal, and free shipping often feels like a gift. Even if margins are tight, consider offering them on minimum purchase values or special occasions. This can reduce cart abandonment and motivate buyers to finalize their purchase.
14. Optimize the shopping experience for speed and mobile
In the digital age, speed is everything. Ensuring that your store is swift and mobile-responsive is essential, as a significant chunk of buyers shop on the go.
15. Optimize your marketing with A/B testing
Think of this as a digital experiment. By trying out different marketing techniques and comparing their success rates, you can refine strategies for maximum impact.
16. Pursue and showcase customer reviews
Reviews are the modern equivalent of personal recommendations. Encouraging feedback and displaying positive reviews can significantly influence a potential buyer’s decision. After all, trust is a priceless currency in online shopping.
17. Personalize their experience
A little personal touch goes a long way. Using browsing data and purchase history to tailor product suggestions makes shoppers feel valued and understood, increasing the likelihood of repeat purchases.
18. Target your ideal customers with paid advertising
Paid ads are like spotlighting your products on a crowded stage. Google Ads, Facebook Ads, and other platform-specific advertisements, when tailored for your audience, can yield substantial returns. Investing in detailed audience research ensures that your ad dollars are well-spent, reaching those most likely to buy.
19. Use wishlists to drive future purchases
Wishlists aren’t just for window shopping. They’re powerful tools that remind customers of products they’ve eyed. Periodic reminders or stock alerts about these products can reignite interest and lead to sales.
The little things that can make a big difference
In eCommerce, the devil’s in the details. Minor tweaks, whether it’s the color of a call-to-action button or the timing of a promotional email, can have outsized effects on sales. Paying attention to these details, and continuously refining them, sets you on a path to success.